As it continues to move its offer upmarket and to innovate in France and in export, Producta Vignobles is structuring and investing in its marketing department by welcoming a second product manager, Shirley Mandron.

In charge of product development in the France and Europe sector, Shirley makes a point of ensuring growth and profitability in all the actions within her remit. With a high product sensitivity and always on the lookout for new trends, she has always focused her career on product development and brand repositioning.

After 2 years as Western Europe product manager for Merisant (a leader in the sweetener market), she went abroad for 3 years to Chicago, to develop the US and Canadian markets. On her return to France, she spent a year working for ELVIR (a major player in the French agri-food industry) before embarking on the challenge of joining the wine sector.

Drawing on all her experience, and sensitive to the know-how and values of cooperatives, Shirley joined the Producta Vignobles team in 2017. Welcome !