{"id":220553,"date":"2019-12-19T10:20:07","date_gmt":"2019-12-19T08:20:07","guid":{"rendered":"https:\/\/producta.com\/creations\/vin-cocktail\/"},"modified":"2020-11-05T17:09:12","modified_gmt":"2020-11-05T15:09:12","slug":"wine-cocktail","status":"publish","type":"range","link":"https:\/\/producta.com\/en\/creations\/wine-cocktail\/","title":{"rendered":"MISTER YELLOW & MISS PEARL – Neat or in a cocktail"},"content":{"rendered":"

We\u2019re offering a new way of consuming wine with a \u201cneat or in a cocktail\u201d range<\/p>\n

MISTER YELLOW :\u00a0<\/strong>MILLENIALS’ COCKTAIL<\/strong><\/h2>\n

Mister Yellow<\/a>, our new C\u00f4tes-de-Bergerac Moelleux, has a design that appeals to beer-drinking men aged 18 to 24. Its soft and fruity aromas will be appreciated by millennials, who can enjoy it neat or in a cocktail, especially as an aperitif. The wine\u2019s striking name, its differentiating and up-and-coming packaging, and its serving suggestions make for an innovative combination that brings a new dimension to our traditional appellations.<\/p>\n

MISS PEARL :\u00a0<\/strong>APERITIF WINE<\/strong><\/h2>\n

As for Miss Pearl<\/a>, an IGP ros\u00e9, it targets women aged 18 to 39. Representing 70% of survey respondents* who consume and buy wine, they also appreciate it as an aperitif, fresh and light. The modern floral packaging reflects one of the latest design trends. As for serving suggestions, Miss Pearl can be enjoyed with tonic water, which will blend perfectly with the exotic profile.<\/p>\n

 <\/p>\n

COMMUNICATION<\/strong><\/h2>\n

To launch this range, we are putting in place a digital communication plan. We will be targeting wine-loving Internet users in search of discovery, but not millennials. The objective of this range is to win over new consumer profiles by orienting our message around consumption as an aperitif and in a cocktail<\/strong>. We are therefore planning to have our campaign supported by influencers. #MisterYellowCocktail and #MissPearlCocktail will be the tags for our online viral marketing.<\/p>\n

 <\/p>\n

The products will be available for listing in your stores as from March 2020.\u00a0For further information, don\u2019t hesitate to contact our teams<\/a>!<\/p>\n

 <\/p>\n

*Producta Vignobles survey of 60 people aged 18-39.<\/em><\/p>\n","protected":false},"featured_media":221134,"parent":0,"menu_order":0,"template":"","class_list":["post-220553","range","type-range","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nMISTER YELLOW & MISS PEARL - Neat or in a cocktail - Producta Vignobles<\/title>\n<meta name=\"description\" content=\"Producta Vignobles lance deux vins modernes. Ils se consomment purs ou en cocktail. Il s'agit de Mister Yellow et Miss Pearl.D\u00e9couvrez leur histoire sur notre site. N'oubliez pas le #MisterYellowCocktail et #MissPearlCocktail pour vos publications.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/producta.com\/en\/creations\/wine-cocktail\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MISTER YELLOW & MISS PEARL - Neat or in a cocktail - Producta Vignobles\" \/>\n<meta property=\"og:description\" content=\"Producta Vignobles lance deux vins modernes. Ils se consomment purs ou en cocktail. Il s'agit de Mister Yellow et Miss Pearl.D\u00e9couvrez leur histoire sur notre site. N'oubliez pas le #MisterYellowCocktail et #MissPearlCocktail pour vos publications.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/producta.com\/en\/creations\/wine-cocktail\/\" \/>\n<meta property=\"og:site_name\" content=\"Producta Vignobles\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ProductaVignobles\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-05T15:09:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/producta.com\/wp-content\/uploads\/2019\/12\/340_340_MISSMISTER2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1416\" \/>\n\t<meta property=\"og:image:height\" content=\"1416\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@productavign_\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/producta.com\/en\/creations\/wine-cocktail\/\",\"url\":\"https:\/\/producta.com\/en\/creations\/wine-cocktail\/\",\"name\":\"MISTER YELLOW & MISS PEARL - Neat or in a cocktail - Producta Vignobles\",\"isPartOf\":{\"@id\":\"https:\/\/producta.dev3.kaizen-developments.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/producta.com\/en\/creations\/wine-cocktail\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/producta.com\/en\/creations\/wine-cocktail\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/producta.com\/wp-content\/uploads\/2019\/12\/340_340_MISSMISTER2.jpg\",\"datePublished\":\"2019-12-19T08:20:07+00:00\",\"dateModified\":\"2020-11-05T15:09:12+00:00\",\"description\":\"Producta Vignobles lance deux vins modernes. Ils se consomment purs ou en cocktail. Il s'agit de Mister Yellow et Miss Pearl.D\u00e9couvrez leur histoire sur notre site. N'oubliez pas le #MisterYellowCocktail et #MissPearlCocktail pour vos publications.\",\"breadcrumb\":{\"@id\":\"https:\/\/producta.com\/en\/creations\/wine-cocktail\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/producta.com\/en\/creations\/wine-cocktail\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/producta.com\/en\/creations\/wine-cocktail\/#primaryimage\",\"url\":\"https:\/\/producta.com\/wp-content\/uploads\/2019\/12\/340_340_MISSMISTER2.jpg\",\"contentUrl\":\"https:\/\/producta.com\/wp-content\/uploads\/2019\/12\/340_340_MISSMISTER2.jpg\",\"width\":1416,\"height\":1416},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/producta.com\/en\/creations\/wine-cocktail\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/producta.dev3.kaizen-developments.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"MISTER YELLOW & MISS PEARL – Neat or in a cocktail\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/producta.dev3.kaizen-developments.com\/#website\",\"url\":\"https:\/\/producta.dev3.kaizen-developments.com\/\",\"name\":\"Producta Vignobles\",\"description\":\"L'expression Bordeaux\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/producta.dev3.kaizen-developments.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"MISTER YELLOW & MISS PEARL - Neat or in a cocktail - Producta Vignobles","description":"Producta Vignobles lance deux vins modernes. Ils se consomment purs ou en cocktail. Il s'agit de Mister Yellow et Miss Pearl.D\u00e9couvrez leur histoire sur notre site. N'oubliez pas le #MisterYellowCocktail et #MissPearlCocktail pour vos publications.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/producta.com\/en\/creations\/wine-cocktail\/","og_locale":"en_GB","og_type":"article","og_title":"MISTER YELLOW & MISS PEARL - Neat or in a cocktail - Producta Vignobles","og_description":"Producta Vignobles lance deux vins modernes. Ils se consomment purs ou en cocktail. Il s'agit de Mister Yellow et Miss Pearl.D\u00e9couvrez leur histoire sur notre site. N'oubliez pas le #MisterYellowCocktail et #MissPearlCocktail pour vos publications.","og_url":"https:\/\/producta.com\/en\/creations\/wine-cocktail\/","og_site_name":"Producta Vignobles","article_publisher":"https:\/\/www.facebook.com\/ProductaVignobles","article_modified_time":"2020-11-05T15:09:12+00:00","og_image":[{"width":1416,"height":1416,"url":"https:\/\/producta.com\/wp-content\/uploads\/2019\/12\/340_340_MISSMISTER2.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@productavign_","twitter_misc":{"Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/producta.com\/en\/creations\/wine-cocktail\/","url":"https:\/\/producta.com\/en\/creations\/wine-cocktail\/","name":"MISTER YELLOW & MISS PEARL - Neat or in a cocktail - Producta Vignobles","isPartOf":{"@id":"https:\/\/producta.dev3.kaizen-developments.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/producta.com\/en\/creations\/wine-cocktail\/#primaryimage"},"image":{"@id":"https:\/\/producta.com\/en\/creations\/wine-cocktail\/#primaryimage"},"thumbnailUrl":"https:\/\/producta.com\/wp-content\/uploads\/2019\/12\/340_340_MISSMISTER2.jpg","datePublished":"2019-12-19T08:20:07+00:00","dateModified":"2020-11-05T15:09:12+00:00","description":"Producta Vignobles lance deux vins modernes. Ils se consomment purs ou en cocktail. Il s'agit de Mister Yellow et Miss Pearl.D\u00e9couvrez leur histoire sur notre site. N'oubliez pas le #MisterYellowCocktail et #MissPearlCocktail pour vos publications.","breadcrumb":{"@id":"https:\/\/producta.com\/en\/creations\/wine-cocktail\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/producta.com\/en\/creations\/wine-cocktail\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/producta.com\/en\/creations\/wine-cocktail\/#primaryimage","url":"https:\/\/producta.com\/wp-content\/uploads\/2019\/12\/340_340_MISSMISTER2.jpg","contentUrl":"https:\/\/producta.com\/wp-content\/uploads\/2019\/12\/340_340_MISSMISTER2.jpg","width":1416,"height":1416},{"@type":"BreadcrumbList","@id":"https:\/\/producta.com\/en\/creations\/wine-cocktail\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/producta.dev3.kaizen-developments.com\/en\/"},{"@type":"ListItem","position":2,"name":"MISTER YELLOW & MISS PEARL – Neat or in a cocktail"}]},{"@type":"WebSite","@id":"https:\/\/producta.dev3.kaizen-developments.com\/#website","url":"https:\/\/producta.dev3.kaizen-developments.com\/","name":"Producta Vignobles","description":"L'expression Bordeaux","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/producta.dev3.kaizen-developments.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"}]}},"_links":{"self":[{"href":"https:\/\/producta.com\/en\/wp-json\/wp\/v2\/range\/220553","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/producta.com\/en\/wp-json\/wp\/v2\/range"}],"about":[{"href":"https:\/\/producta.com\/en\/wp-json\/wp\/v2\/types\/range"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/producta.com\/en\/wp-json\/wp\/v2\/media\/221134"}],"wp:attachment":[{"href":"https:\/\/producta.com\/en\/wp-json\/wp\/v2\/media?parent=220553"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}