{"id":221156,"date":"2020-03-10T12:26:10","date_gmt":"2020-03-10T10:26:10","guid":{"rendered":"https:\/\/producta.com\/creations\/la-cooperative\/"},"modified":"2020-04-06T09:43:21","modified_gmt":"2020-04-06T07:43:21","slug":"la-cooperative","status":"publish","type":"range","link":"https:\/\/producta.com\/en\/creations\/la-cooperative\/","title":{"rendered":"LA COOPERATIVE, A COMMITTED WINE"},"content":{"rendered":"<p>Committed to our teams, our cellars and our growers, we wanted to display the values of <strong>cooperation<\/strong> loud and clear with our new <strong>committed and connected <\/strong>cuv\u00e9e, LA COOPERATIVE!<\/p>\n<h1><strong>AN AMBASSADOR FOR COOPERATION<\/strong><\/h1>\n<h2><strong>What is a coop\u00e9rative?<\/strong><\/h2>\n<p>In addition to being a community sharing solution for winegrowers, a cooperative boosts the local economy. It guarantees sustainable economic activity, and professional and community life in rural areas. <strong>Sustainable<\/strong> and <strong>inclusive<\/strong>, our wine represents this commitment. But LA COOPERATIVE also makes an environmental promise. With <strong>HVE3<\/strong> (High Environmental Value) certification, this cuv\u00e9e meets the requirements of environmentally friendly agriculture.<\/p>\n<h2><strong>How to justify our commitment?<\/strong><\/h2>\n<p>To best represent this promise, three of our member winegrowers have volunteered to represent this brand. <em>Dominique, Beno\u00eet<\/em> and <em>Xavier<\/em> have also lent their images \u2013 reproduced on the wine\u2019s label. But they <strong>also speak!<\/strong><\/p>\n<h1><strong>TECHNOLOGY AND WINE, A NEW PAIRING\u00a0<\/strong><\/h1>\n<h2><strong>Augmented Reality: a major asset!<\/strong><\/h2>\n<p>The other thing different about this wine is its <strong>augmented reality<\/strong>. This technology brings to life the three growers portrayed on the label. They take the floor and demonstrate their commitment while presenting the wine.<\/p>\n<h2><strong>How does it work?<\/strong><\/h2>\n<p>Today\u2019s consumers wants <strong>transparency<\/strong>. They want to have as much information as possible about the origin of the products they buy. With this technique, consumers discover who produces this wine, by <strong>scanning the label <\/strong>on the shelf. This demonstrates the quality and transparency of wines from cooperatives.<\/p>\n<p>Thanks to LA COOPERATIVE, we point out that cooperative wines are <strong>quality <\/strong>wines. We explain that they are made by growers whose values are commitment, solidarity and <strong>respect for the environment<\/strong>. In order to further the concept and develop the message, we will regularly renew the augmented reality content.<\/p>\n<p><strong>To test this concept, just download the <em><a href=\"https:\/\/smartbottle.wine\/\">SmartBottle<\/a><\/em> app, scan the label, and the growers will come to life. Get onto your smartphones!<\/strong><\/p>\n","protected":false},"featured_media":221084,"parent":0,"menu_order":0,"template":"","class_list":["post-221156","range","type-range","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LA COOPERATIVE, A COMMITTED WINE - Producta Vignobles<\/title>\n<meta name=\"description\" content=\"Producta Vignobles lance une cuv\u00e9e collective, symbole de la coop\u00e9ration. Appel\u00e9e LA COOPERATIVE, ce Bordeaux rouge HVE3 s&#039;anime gr\u00e2ce \u00e0 la r\u00e9alit\u00e9 augment\u00e9e. 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