Producta Vignobles, winner of the first edition of TALENTS DU VIN 2014, in the sales category

Highlighting the whole of the wine and vine sector was the objective of the first edition of Talents du Vin, organised by La Tribune Objectif Aquitaine on 25 June.  The event saw Producta Vignobles crowned with the “sales” prize. 10 prize winners from the Aquitaine region had put in place audacious, courageous and innovative initiatives in the categories of “manufacture, notable cellar, oenology, wine tourism, sales, innovation, marketing, and sustainable development”.

Producta Vignobles won the “sales” prize for its “remarkable” increase in turnover of 47% in 7 years to reach EUR 56 million in 2013, or 14% more than in 2012. “It is anything but a miracle, it is the fruit of the work of a solid team and a strategy that rests on perfect knowledge of the market and client expectations,” said Gilles Berty, Managing Director. “It is also a company that has made almost ideological choices by reason of its cooperative ownership by 4 cellars and unions of 2500 growers, like that of selling only the wines of Bordeaux and Bergerac.

“Its status as a merchant with cooperative shareholders makes Producta Vignobles a unique sales tool in Bordeaux, one of its key success factors,” he added.

The Jury was made up of well-known figures from the profession: Bertrand Bijasson (Sommeliers d’Aquitaine), Fabien Bova (CIVB), Paul André Barriat (CIVRB), Gilles Brianceau (Inno’vin), Sylvie Cazes (Cité des civilisations du vin), Anne Cusson (Vinexpo), Louis Fleury (Chambre d’agriculture de la Gironde), Didier Grandeau (Fédération des négociants en vin du Sud-Ouest), Hervé Grandeau (Syndicat des Bordeaux et Bordeaux Supérieur), Corinne Hennequin (Hémisphère Sud), Daniel Mouty (Fédération des Vignerons Indépendants d’Aquitaine), Jacques-Olivier Pesme (Kedge Business School), Allan Sichel (Union des Maisons Bordelaises) and Mylène Villanove (Bordeaux City Hall).