Producta Vignobles welcomes Zhu LI as Export Manager for China. Who is she?

Our export sales team has expanded with the arrival of Zhu Li. We now have two sales staff dedicated to the China zone, one based in France and the other in Asia. Each is in charge of a dedicated customer portfolio.

Our colleagues are putting in place sales strategies to develop our business and make our products known on the other side of the world.

Let’s find out more about this new Export Manager for China.

Zhu LI is a dynamic and enthusiastic Chinese woman. She showed her daring from an early age, leaving China to discover a new country 10,000 km from her family.

Having just arrived in France, she already combined her studies with student jobs, to develop her knowledge and language skills.

And she didn’t hesitate to take a year out in Quebec to discover another new culture, before earning her Master’s degree in International Affairs at Paris Dauphine University.

She quickly joined our group, where she worked on export sales to China for three years. Here she managed orders as well as customer relations and sales strategy.

She later decided to go back to China, after 11 years on French soil. It was then that she re-joined Producta Vignobles, on 1 January 2018. Although she considers France as her second home, it was important for her to put her experience at the service of her native country, China. Now a wine expert (WSET Level 3 obtained in 2016) and a true fan of French products, Zhu is sharing her discoveries and promoting Made in France know-how on the other side of the planet. The dynamism of China combined with her love for French quality made this an obvious choice for her and for the continuation of her career.

Full of energy and passionate about human exchange, Zhu shares the values of cooperation.

In addition to offering a wide range of appellations, our cooperative system allows her to pass on the message from 2,500 winegrowers who have invested in their vineyards and their terroir.