Mission St Vincent on the campaign trail
A one-month presence on the Net to improve awareness and understanding of Mission St Vincent, combined with two campaigns: a website banner campaign on the sites AuFeminin.com and Marmiton.org, and an email campaign. These finished with a lucky draw allowing users to win a delicious gourmet hamper for the Easter holidays.
TOP 10 Bordeaux branded wine marketed in 2014 (outside own-label and low-cost), Mission St Vincent is among the top-performing brands in supermarkets in terms of stock rotation (source: IRI P09-2014). Along with this, Mission St Vincent is capitalising on this dynamic by developing a way of communicating with its consumers: awareness, information on the appellation, presentation of the brand, food and wine pairings.
The field of communication introduced in this Easter campaign (to be developed in the next website) rests on these values of simplicity and accessibility. This communication strategy follows the campaign to recruit fans on the Facebook page, on the occasion of Valentine’s Day.