Merrain rouge press campaign
Press campaign for Merrain rouge AOC Médoc. Aged in the largest barrel cellar in the Médoc, Merrain Rouge is highlighted in a consumer press campaign in Marmiton, Le Chasseur Français and L’Express. From April to November, the campaign will be viewed 12 000 000 times thanks to the high readers-per-copy rates for the magazines. At the same time, Coop de France will be running its campaign “Et si on consommait coopératif”, encouraging consumers to buy cooperative produce.
The photo taken by the agency Edgar Et Louise (Romain Bernard – Iam Rob), shows Laurent Vaché, the cellar master with his 3600 barriques!