The Board of Directors has appointed Camille Dujardin as Chief Executive Officer of Producta Vignobles. An appointment that is in line with the group’s policy for growth and international development.
A graduate of IAE de Lille in Management Sciences, specialising in International Trade, in a little over 20 years Camille Dujardin has acquired solid commercial and managerial experience in the world of large retail distribution in France and Europe.
He entered the world of wine in 2010 as Export Zone Director for the Castel Frères Group, where he developed sales for the entire company portfolio on the German, Dutch and Swiss markets. In 2014, Camille Dujardin was appointed Export Sales Director at Alliance Loire, a leading cooperative grouping of Loire appellations. In a context of small harvests, he concentrated sales efforts on a few key countries in North America, Europe, China and Japan in particular. He managed to enhance the offer by constantly improving the product mix.
At the end of 2017, he joined the Marie Brizard Wine and Spirits group, where he took on the France and Export sales management of the Moncigale subsidiary. He contributed to a return to profitability and structured the product offer by developing two new brands dedicated to the Rhône Valley and Languedoc Roussillon. He also relaunched the eponymous Moncigale brand by adapting it to the new codes of Provence.
Camille Dujardin joined Producta Vignobles in January 2020 as CEO. In a context of reduced consumption and international tensions, his ambition is clear: to renew growth in all markets by focusing on the development of an offer that is ever more respectful of the environment and to get closer to consumers to better understand and satisfy them.
The appointment of Camille Dujardin is in line with a new development dynamic for Producta Vignobles, in France and abroad. In the context of a changing market, we are convinced that Camille Dujardin and his teams will be able to meet these new challenges.
Jean-François BRUERE, President of Producta Vignobles